March 14, 2025 - 00:46

Frederik Eklund and John Gomes, renowned figures in the real estate industry, have recently shared their perspectives on the evolving landscape of property sales. They emphasize a significant shift in their professional practices, revealing that they no longer share their work calendars. This change reflects a growing trend among top agents to maintain a more individualized approach to their business strategies.
In their view, the reliance on social media by younger brokers may not be the most effective way to secure deals. Eklund and Gomes argue that while social platforms can enhance visibility, they should not be the primary tool for closing transactions. Instead, they advocate for building genuine relationships and leveraging personal connections in the real estate market.
As the dynamics of wealth migration continue to evolve, these insights offer valuable guidance for both aspiring and established real estate professionals navigating a competitive landscape. Understanding these shifts could be crucial for success in the industry.